Mobile growth hacking ideas

Onboarding System on SpoonRocket App

An onboarding design that briefly describe what service SpoonRocket provides and main concept of how-to-use-it to make the users easily get into the app's usage.

  • Category / UI
  • Published / 2015.6
  • Creater / Julio Huang, Charles Yang
  • Site / None
  • Client / SpoonRocket
Overview: SpoonRocket is a food delivery company servicing in SF. People can order meals via the app or website to get the them in fast speed. In order to let first time users recognize what services SpoonRocket provides and to use the app effortlessly, we're going to create a series of landing pages that show our brand and how it works.

Purpose

Bring up ideas for improving our apps to increase conversion rate in any perspective.


Make it easy to use

When users can quickly get in the situation of what to do and how to do it in the app, they will be willing to use SpoonRocket's service.

Accordingly, in order to let first time users recognize what services SpoonRocket provides and to use the app effortlessly, we're going to create a series of intro screens that show our brand and how it works.

Brief and Simple

The first page should tell users what services we provide, If they're interested then they'll continue to explore. Also we shouldn't tell too detailed about UI usage it would make it too much efforts to read. In the mean time, we can apply some animation and illustration style to add more fun and ease the anxiety during the whole process.

Our special part

One of the important information that has to let users know is to "wait at the curb when the food is about to arrive".

We persist in "fast delivery", so the delivery driver will never leave the car during delivering meals. You have to go outside at the curb to take the meal from the driver, which is very different from most of delivery companies.


Onboarding System Mockup

These cabins and gardens in Susu were all built by Cheng himself, with collected driftwoods and other recycling materials. There're two cabins, a picnic pavilion, a bathroom, a shower room and a iris garden. Cheng's original house is just near by them.


Onboarding System Mockup

These cabins and gardens in Susu were all built by Cheng himself, with collected driftwoods and other recycling materials. There're two cabins, a picnic pavilion, a bathroom, a shower room and a iris garden. Cheng's original house is just near by them.


Julio Huang

  • As a Taipei born designer and illustrator specializing on branding, UX and UI, I aim to communicate strong ideas with well-visualized images and better user experiences while maintaining style consistency and intuitiveness between people and design.

Follow Me

  • Name:Huang, Han-Ching
  • E-mail:julio53640@gmail.com
  • Place:Taipei, Taiwan